Thinking About Selling in Today’s Market? Let’s Start With What Actually Matters

If you’re thinking about selling a home in Navarre Florida (or Gulf Breeze and Pensacola), I’m going to skip the hype and get straight to the point.

The market is not the same as it was two years ago.
And that’s not a bad thing.

It just means decisions matter more now.

Selling a home today is less about chasing headlines and more about understanding what truly moves a property — especially in the $400,000 to $700,000 range, where many families and move-up buyers are making careful choices.

Price Isn’t a Guess — It’s a Position

One of the biggest mistakes I see is pricing based on hope instead of strategy.

Your home isn’t competing with what sold last year.
It’s competing with what buyers can choose right now.

That means pricing has to reflect:

• Current inventory

• Condition and updates

• Neighborhood expectations

• And buyer confidence

Pricing well doesn’t mean leaving money on the table.
It means inviting the right buyer to step forward.

Condition Still Matters (Even in a Strong Area)

Buyers today are thoughtful. They notice details.

Roof age.
Windows.
Flooring.
Paint.
Clean lines.

Your home doesn’t have to be perfect — but it does have to feel cared for.

That’s where honest guidance matters more than quick advice.

Location Shapes the Buyer

I work from Navarre to Gulf Breeze, into Pensacola, and through many family-focused communities inland.

Each area attracts different buyers.
Each buyer has different priorities.

Selling well means understanding who your buyer is before you ever list.

Builders Think Differently — And So Should Sellers

Coming from a building family, I look at homes differently.

I see structure, layout, flow, and future use — not just finishes.

That perspective helps sellers position their homes in a way buyers actually respond to.

The Right Plan Always Feels Calm

If selling feels rushed, confusing, or stressful — something is missing.

A good plan should feel clear.

You should understand:

• Why you’re pricing where you are

• What buyers will notice first

• What matters and what doesn’t

• And how the process will actually unfold

That’s always my goal.

If You’re Just Thinking About It

You don’t have to be ready.

You don’t have to decide.

You just have to want honest answers.

If you’re considering selling — now or later — I’m always happy to walk through what matters most and what doesn’t.

No pressure.
Just clarity.

—
Lorie Coogle

From the Ground Up.