Meet Lorie — Real Estate, Family, and the Way I Work

by Lorie Coogle

People often ask me how I manage real estate, family, and everything in between.

The honest answer?

I don’t separate them.

Real estate, for me, has always been about people, families, and futures — not just properties.

Where I Come From

Real estate has been part of my world for a long time.

My family builds homes.
My daughter works alongside me.
My husband has built in this community for decades.

So when I talk about neighborhoods, construction, and long-term value — I’m not speaking from theory. I’m speaking from lived experience.

I work quickly.
I work honestly.
And I work with intention.

I don’t believe in long sales conversations that don’t move people forward. But I do believe in relationships that last.

My clients know I will:

Sometimes that means being gentle.
Sometimes that means being very firm.

Always, it means showing up.

I work with:

From Pensacola to Gulf Breeze to Navarre and beyond, my focus is always the same — helping people make confident, well-guided decisions.

Most of my business comes from people who come back.

And people they send to me.

That tells me I’m doing something right.

Because real success in this business isn’t volume.

It’s trust.

From the Ground Up is where I share:

This blog isn’t about being perfect.

It’s about being honest, helpful, and real.

Whether you’re buying, selling, building, or just starting to think about what comes next — I’m glad you’re here.

And I hope this space helps you feel more informed, more confident, and more supported.

Lorie Coogle
From the Ground Up