Building from the Ground Up

A beautiful model home doesn't tell you everything about buying new construction. Lorie Coogle shares seven important questions about upgrades, floor plans, lots, timelines, warranties, and buyer representation before you sign a contract.

One of the biggest misconceptions I hear from buyers is: “We’d love to build, but it’s probably out of our budget.” Sometimes that’s true. But not always. The reality is that today’s new construction market looks very different than many people expect. Depending on the location, builder, floor plan, and the features you’re comparing, a […]

Families often ask me whether they should build or buy a home in Northwest Florida, and the answer depends on a few important factors. Both options can work well. But they work best for different situations. Because I come from a family that has been involved in building homes for many years, I tend to […]

Before we talk about floor plans, finishes, or Pinterest boards — we need to talk about choosing a lot to build a home. Because the lot will shape everything that comes after it. I’ve watched families fall in love with a house design… and then struggle with a lot that never really fit the life […]