From the Ground Up January 9, 2026

Coogle From the Ground Up

Real estate, building, and decisions that last

If you’ve ever worked with me, you already know — I don’t do fluff, and I don’t waste your time.

I believe in good decisions, clear plans, and building things the right way from the beginning. That’s exactly what this blog is about.

Coogle From the Ground Up is where I share honest perspectives on real estate, building, planning, and the decisions that shape families, investments, and futures across our area.


Why This Blog Exists

Real estate isn’t just about houses.

It’s about:

  • Where families grow

  • Where investments begin

  • Where plans turn into reality

  • And where decisions either work — or don’t

I come from a family that has built homes and communities for decades. That perspective shapes how I work, how I advise, and how I protect my clients.

This blog reflects that.


Who This Is For

This space is for:

  • Buyers who want straight answers

  • Sellers who want smart positioning

  • Families who want long-term thinking

  • Investors who want realistic expectations

  • And anyone who wants to understand what truly matters before making a move

I work across Navarre, Gulf Breeze, Pensacola, and surrounding areas — from coastal communities to family-focused neighborhoods inland.

And I see every side of this market.


How I Work

I’m direct because I care.

I move fast because your time matters.

I protect my clients because I know how many things can go wrong when people aren’t paying attention.

And I stay involved because real relationships don’t end at the closing table.

You might hear a grandbaby in the background when we talk.
You might hear construction in my day.
You might hear real life happening.

That’s because real estate is part of real life — not separate from it.


What You’ll Find Here

You’ll find honest conversations about:

  • Buying and selling

  • New construction

  • Neighborhood choices

  • Investment thinking

  • And the things people don’t always explain clearly

This isn’t a blog about trends.

It’s a blog about decisions.


From the Ground Up

Everything I believe in starts here:

With planning.
With honesty.
With doing things right the first time.

That’s how homes are built.
That’s how families grow.
And that’s how trust lasts.

Welcome to Coogle From the Ground Up.

I’m glad you’re here.


Lorie Coogle